StackAdapt, a multi-channel advertising platform, has partnered with Zitcha, a unified retail media platform, to enable mid-market brands to leverage retail media opportunities traditionally limited to top-tier enterprises. The partnership enables brands to access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific. Zitcha is the only platform designed to unify onsite, offsite, and in-store advertising into a single system, removing technical barriers and enhancing campaign efficiency. StackAdapt’s API integration allows brands to run personalized campaigns across multiple channels, including display, video, and connected TV. Zitcha is the first retail media platform to integrate StackAdapt’s programmatic advertising capabilities, ensuring brands can reach new customers through advanced targeting and personalization.