Fintech company ZBD has partnered with TapNation and Fumb Games to launch embedded in-game rewards for mobile titles. ZBD said embedded rewards will allow players earn real money within games to drive longer, more profitable play and deliver triple-digit retention gains. The feature is already being used in games like TapNation’s Idle Bank with ZBD’s SDK embedding rewards into gameplay. The company claims the approach overcomes limits of rewards apps, which only benefit users from specific sources and mainly suit IAP-monetised games. Real money in-game rewards are powered by the Bitcoin Lightning Network for global transactions, though developers can brand them however they choose. The new SDK also streamlines setup to allow games to launch custom real-money rewards. ZBD chief strategy officer Ben Cousens said, “With embedded rewards, we’re unlocking that potential beyond the constraints of rewarded UA channels. We’re using real-money payments to make a game more worth playing. And removing all the complexity that usually comes with payments to create a solution tailor-made for mobile game studios.”