Youtube’s first-ever exclusive global broadcast of an NFL game broke a record for the company, achieving the most concurrent viewers of a livestream on the platform. Over 17.3 million viewers from more than 230 countries and territories worldwide tuned in for the game between the Kansas City Chiefs and the Los Angeles Chargers in São Paulo. This figure represents the average minute audience (AMA) that watched the game last Friday. In the U.S., there were 16.2 million AMA across YouTube and other platforms, according to Nielsen data, while YouTube’s own numbers indicated 1.1 million AMA outside the U.S. This exclusive broadcast is part of YouTube’s expanded partnership with the NFL aimed at attracting more ad revenue, and the company likely hopes that this new achievement will be well-received by advertisers. However, in comparison to other NFL broadcasts on streaming platforms, the viewership numbers are slightly lower than those of Netflix. While the numbers may seem underwhelming, YouTube believes its creator-driven viewing experience sets it apart from rivals