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Wegmans is testing Instacart smart carts that automatically recognize items as they are placed in the cart and track spending, provide product recommendations and access to deals based on customer’s location in the store to offer seamless in-store CX

July 3, 2025 //  by Finnovate

Wegmans Food Markets is testing Instacart Caper Cart smart carts at a store in Syracuse, N.Y. This marks the first deployment of Caper Carts at Wegmans, as part of an initial in-store program offering customers a smarter, more seamless way to shop in-store. Part of the Instacart Connected Stores platform, Caper Carts are equipped with cameras, a built-in scale, and location sensors connected to Nvidia Jetson hardware which work together with an edge AI system to automatically recognize items as they are placed in the cart. Once products are added, customers can watch their running cost total, similar to an online shopping cart. Caper Carts also feature an interactive screen that tracks spending, provides access to deals, and offers product recommendations based on the customer’s location in the store and the carts’ contents. Wegmans customers can log in to their Shoppers Club loyalty account on the cart’s screen to shop with a Caper Cart. When finished, customers can check out directly from the cart. “Caper Carts are transforming everyday grocery shopping into a faster, more personalized experience,” said David McIntosh, chief connected stores officer at Instacart.

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Category: Channels, Innovation Topics

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