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Walmart’s sponsored search ads to leverage first-party retail data and industry-leading, test-and-control methodologies to enable advertisers to measure incremental sales both online and in-store

April 29, 2025 //  by Finnovate

Walmart Inc. is providing sponsored search advertisers a deeper view into the sales they generate. The discounter is introducing incremental sales measurement to sponsored search ads offered by its Walmart Connect retail media network. Leveraging Walmart’s first-party retail data and industry-leading, test-and-control methodologies, advertisers will be able to gain insights the retailer says will enable them to make sharper data-driven decisions about their channel investments. Walmart advertisers will be able to evaluate how current sponsored search strategies are driving incremental sales both online and in-store, identify top-performing brands within their portfolio, and reallocate budgets to meet demand, including during key moments like seasonal campaigns.  Advertisers will then be able to report the incremental impact of their Walmart sponsored search investments back to their organization. 

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Category: Members, Channels, Innovation Topics

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