Walmart is expanding its AI offerings by introducing a new shopping assistant. Customers can now access the Gen AI-powered “Sparky” on the Walmart app. “Sparky helps customers search to find items, synthesize reviews, and offers insights to prepare for any occasion — from looking up current sporting events and finding the right jersey to planning celebrations and picking out the perfect toy,” Walmart said. In addition to making recommendations, Sparky also provides instant and comprehensive answers to product-related questions, helping customers quickly understand specific features, compare items and make informed choices. Soon, Sparky will do even more — giving customers the power to customize their experience, from automatically reordering household essentials to booking services that simplify even the most complex shopping tasks. Walmart said the assistant will be multi-modal (able to understand text, images, audio and video), “seamlessly weaving into customers’ lives to unlock instant access to the products and services they need, whenever and however they shop.”