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Walmart to launch credit cards embedded inside the OnePay app, powered by Mastercard and issued by Synchrony

June 9, 2025 //  by Finnovate

The credit card programme is expected to launch this fall, with the experience embedded inside the OnePay app and powered by Mastercard’s global payments network. The card, issued by Synchrony, will be made available to millions of Walmart customers and to consumers across the US. OnePay currently serves millions of customers nationwide and offers a suite of banking, credit, and payments products — including cashback debit, high-yield savings, installment loans, a digital wallet, and domestic and international peer-to-peer payments. In partnering with Synchrony and Mastercard, OnePay will add credit cards to its growing portfolio, offering both a general-purpose card and a private label card, which will be exclusively for Walmart purchases. John David Rainey, EVP and chief financial officer, Walmart, says: “Today’s announcement represents one more way we’re serving our customers the way they want to be served, providing an upgraded digital financial services experience with even greater choice and value.” As part of the program, OnePay and Synchrony will introduce both a general-purpose card, which will serve as the program’s signature card and be available to use anywhere Mastercard is accepted, and a private label card, which will be exclusively for Walmart purchases. The credit card functionality will be embedded inside the OnePay app, offering millions of Walmart’s U.S. customers a sleek, intuitive digital experience and the ability to access OnePay’s suite of financial services products.  “Our goal with this credit card program is to deliver an experience for consumers that’s transparent, rewarding, and easy to use,” said Omer Ismail, Chief Executive Officer, OnePay. “We’re excited to be partnering with Synchrony to launch a program at Walmart that checks each of those boxes and will help serve millions of people.” Synchrony will leverage its deep lending expertise and innovative digital capabilities to deliver financial flexibility through a seamless experience. Following the initial launch and reserve costs, the program is expected to drive loyalty and sales at attractive risk-adjusted returns and be accretive to the company’s long-term financial performance.

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