According to a new report from Numerator, Walmart leads in SNAP shopper spend, capturing nearly a quarter (24%). The retail giant is followed by Kroger (8%), Costco (6%), Amazon (5%) and Sam’s Club (4%). Walmart, Amazon, 7-Eleven, Dollar General and Dollar Tree all over-index with SNAP users compared to all shoppers. For the 52-week period ending March 30, 2025, SNAP shoppers shifted their CPG and general merchandise share towards Costco (+2.0%), Walmart (+1.2%), Amazon (+0.8%), Sam’s Club (+0.5%) and Target (+0.3%). SNAP usage is down compared to a few years ago. About one-in-five (19%) of U.S. households regularly utilized SNAP benefits in May 2022, compared to 15% of U.S. households in February 2025. Households that used SNAP in 2021–2022 but no longer use it in 2025 are more likely to have a household income of over $80,000, live in a suburban area, have a four-year or graduate degree, have four to five persons in their household, and be Gen X. Nearly one-in-three (29%) of lapsed 2021 SNAP households say they are putting money into savings. Almost a quarter (23%) of current SNAP households have a household income of $80,000 or more (+6 points vs. 2020), while more than half (53%) have an income between $40k–80k (+4 points). Twenty-three percent have an income of less than $40k (-10 points).