Walmart aims to reach sports fans and hobby enthusiasts with a new weekly series streaming exclusively on Walmart Live and featuring shoppable content. The “Collector’s Night” series is powered by live commerce platform TalkShopLive and presented in partnership with sports card and collectibles community WeTheHobby. The series will deliver nonstop thrills every Thursday with live box breaks, surprise giveaways, and exclusive drops—all designed to capture the real-time rush of the hobby. Mayank Hajela, GM Collectibles at Walmart U.S., said that there has been a surge in demand for collectibles. Walmart and TalkShopLive said in December 2021 that they partnered on a “hassle-free retail and content distribution agreement” enabling fans and shoppers to buy what’s appearing on-screen, without being redirected to another page and having to miss out on the show. “You click and you purchase right from the video player,” TalkShopLive CEO and Co-founder Bryan Moore told. . “There’s no click-through [to another site or page]; you’re not driving back to Walmart.com to buy it. There’s no click out. You literally buy it right then and there within the video player, so that’s why we convert more sales.”