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Visa taps Ample Earth to embed merchant sustainability labels into banking apps and loyalty so issuers segment customers and reward greener spending at scale so that daily transactions can become climate touchpoints

September 3, 2025 //  by Finnovate

Visa has launched a partnership with U.K.-based climate FinTech Ample Earth to incorporate sustainability data into digital banking apps and loyalty programs and help banks better segment customers and discover new ways to “engage, empower, and reward sustainability.” “Transactions are a touchpoint people interact with daily. By helping people understand the impact of their spending, we can empower millions of businesses and customers to use their purchasing power as a force for good,” Ample Earth Co-founder and CEO Raja Darbari said. “People don’t have time to fact-check sustainability claims, but they do want clarity and accessible information. We aim to bridge that gap and make sustainability data easy to digest and relatable.” Ample provides merchant-specific sustainability data across “key social and environmental themes,” turning unstructured data into actionable insights with eco-labels and social tags like “Zero-Waste,” “Living Wage Employer” and “B Corp.” The companies say the combination of Visa’s global reach and Ample’s sustainability intelligence can allow sustainability data to be integrated into everyday decision-making, “strengthening the role of financial institutions in shaping customer behavior and incentivizing sustainable business practices.”

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Category: Innovation Topics, Other Topics

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