Visa’s stablecoin strategies could include the launch of its own coin someday. “This is just another mechanism for value exchange,” Cuy Sheffield, Visa’s head of cryptocurrency, said. “I see it massively expanding our addressable market.” Many analysts see stablecoins as a potential opportunity for Visa, and not a threat. Stablecoin payments are in theory cheaper than card fees, they still require services such as fraud prevention, dispute resolution and compliance checks, along with connections to bank payment rails and fiat currency conversion. Visa wants to serve as a bridge as the flow of money shifts, using its infrastructure to help make stablecoins more mainstream for merchants and consumers. “They are going after the land grab of empowering every possible stablecoin platform with a payment capability,” said Richard Crone, chief executive officer of payments consultant Crone Consulting. “This is a really big opportunity.” Visa says, “Our focus is on what we can do today: scale stablecoin-linked cards, enable stablecoin settlement, and work closely with our bank partners to help them leverage stablecoins across a range of use cases. That’s our near-term priority and what’s active in the market right now.” “We are piloting and partnering with stablecoin companies … as we build out our stablecoin settlement stack … we are working to streamline treasury operations, improve liquidity management and enable quick and more cost effective cross-border transactions,” Visa CEO Ryan McInerney said.