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Visa and Mastercard casting themselves as the connective tissue and playing to their strengths of global scale, trusted rails, built-in fraud protection, and tokenization tech to gain from the shift in card swipe fees to stablecoin payments

July 3, 2025 //  by Finnovate

A major turf war is heating up in the payments worldand Visa and Mastercard suddenly find themselves on defense. Stablecoins like USDC are gaining traction, with companies like Shopify, Coinbase, and Stripe quietly rerouting payments around traditional card networks. For merchants, the pitch is irresistible: faster settlement, fewer fees, and no middlemen. With U.S. businesses spending roughly $187 billion a year on card swipe fees, even a small shift could redraw the map. Treasury Secretary Scott Bessent has hinted the stablecoin marketnow at $253 billioncould reach $2 trillion in the next few years. That’s not a side bet. That’s a direct hit. Visa and Mastercard aren’t sitting still. They’re flipping the narrativecasting themselves as the connective tissue for all things digital, stablecoins included. Visa is letting banks issue digital tokens and pilot stablecoin settlement directly on its network. Mastercard, meanwhile, just teamed up with Paxos to mint and redeem USDG, its fiat-backed stablecoin. The two networks are leaning into their edge: global scale, trusted rails, built-in fraud protection, and tokenization tech that masks sensitive data at checkout. That’s not just defense. It’s a strategic pivot.

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