Verve, media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, today announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less environments. The result is that brands can now use Audigent’s curation solutions to reach Verve’s global audience of 2.5 billion users. This provides cutting-edge, privacy-safe, curated probabilistic targeting across channels like connected TV (CTV), in-app advertising, and audio. Verve’s patented ATOM ID-less technology uses first-party on-device signals paired with advanced contextual and demographic modeling to build actionable audience profiles without traditional IDs. Audigent’s Hadron ID has consistently been one of the leading cookieless ID solutions. Audigent’s supply-side data activation powers its multi-publisher private marketplace (PMP) solutions: SmartPMPs, ContextualPMPs, and CognitivePMPs. These private marketplaces enable advertisers to engage specific audiences at scale. Now, in collaboration with Verve, Audigent can extend these capabilities to a broader range of environments including those in which cookies may not be available or underserved screens such as mobile.