US-based crypto and fintech companies, including Coinbase, Robinhood, and X, are expanding their platforms to offer a broader range of financial and communication services, as the “super app” model popularized in Asia gains traction in the West. The trend has accelerated as U.S. regulators push forward with crypto-friendly legislation and policies that provide long-awaited clarity to the industry. Coinbase’s head of consumer and business products, Max Branzburg, announced that the largest U.S. centralized exchange (CEX) would soon offer its domestic users access to tokenized real-world assets (RWAs), stocks, derivatives, and prediction markets. Coinbase’s CEO, Brian Armstrong, has told media as far back as 2023 that the CEX is moving toward “super app” status, emulating the model popular in Asia. SEC Chair Paul Atkins praised the idea of crypto-powered “super-apps” and emphasized that this new policy represents more than a regulatory shift — it is a generational opportunity. Robinhood announced that it will offer more than 200 tokenized U.S. stocks and exchange-traded fund (ETF) tokens to users in Europe, with plans to expand that number to 2,000 by the end of 2025. Coinbase and Robinhood are embracing a trend to emulate Asia’s super app model, exemplified by WeChat, which combines payments, messaging, shopping, and other services in one platform. Tesla CEO Elon Musk has expressed a similar goal, aiming to turn X into a global marketplace that combines comprehensive communications with the ability to conduct the entire financial world. The crypto-powered super app trend is seen as confirmation that traditional finance is moving on-chain and that mainstream crypto user experience is moving toward unification, instead of fragmentation across networks, apps, and protocols. However, some industry experts argue that creating an “everything app” with many services would discourage competition and be overwhelming from a UX perspective. The regulatory framework hasn’t caught up yet, and whoever can balance compliance and composability will win the battle.