Rob Seidman, head of U.S. Bank’s Avvance, told PYMNTS that FinTechs, payments processors and banks need to surface the right value-added tools at the right time to help enterprise clients grow, and so they have to evolve right alongside those clients. The bank’s acquiring business is growing, he told PYMNTS, with a nod to his own firm, and global expansion of clients’ operations demands products geared toward foreign currency management. The rise of fraud in card-not-present transactions demands robust fraud defenses and identity management as digital wallets gain wider embrace. That’s especially true of Avvance, the point-of-sale lending solution offered by U.S. Bank, embedded into checkout flows, where the need for speedy transactions must be balanced against the need for security. U.S. Bank, noted Seidman, has partnered with a variety of providers in its acquiring suite, along with the point-of-sale lending solution and other offerings that move beyond the demand deposit account (DDA). He likened the model to an “omnipresent solution” that exists through offerings that may or may not be owned by the bank. Looking ahead, Seidman said there will be increased need and demand for tokenization — both for identity management and for payments. Wallets will continue to transform commerce, as stored wallets can house those identities as holders use them in their day-to-day lives as consumers or even in B2B scenarios. Borderless commerce, he said, has spurred the need for simplicity in currency management. “When you have volatility in the values of currencies,” he said, “it adds to what is ‘necessary’ to carry out successful cross-border payments and an overall payment strategy.” Crypto is emerging as a viable option over the longer term, but no matter the payment method chosen, “it’s the right time to have the best set of rails and the most choice” to facilitate different consumer and commercial use cases — which then boosts the efficiency of transactions for small businesses and even individual remittances.