Banks are increasingly relying on digital tools like smartphone apps and virtual conferences to connect with customers. But such tools are far more limited when it comes to people with disabilities — a segment that U.S. Bancorp estimates accounts for as many as one-quarter of its total customer base. U.S. bank make sure that everything on its mobile app and website can be used by customers and employees regardless of any disability they might have. U.S. bank team serves as advisers during the design process for new features, making sure accessibility principles are incorporated through the whole product lifecycle. U.S. bank involve people who have disabilities themselves, and test for any issues in coding or otherwise. U.S. bank is making significant investment in voice assistance abilities. It allows people to use it hands free. The bank also worked on the smartphone app, so whatever setting you have on your phone for zoom text, the app will load and show correctly. If your setting is to have words and images zoomed in at 200%, the app will still load correctly. Now the U.S. bank continue to improve voice-command abilities so that people with a stutter or someone who had a stroke can use voice-command tools.