The Premier Lacrosse League (PLL) and Women’s Lacrosse League (WLL) announced today a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues. The partnership, which begins with the 2025 season launching May 30, represents a strategic investment in the growth of professional lacrosse. “We’re excited to partner with the leagues and athletes growing the game of lacrosse and connecting with its 48 million fans across the country,” said Michael Lacorazza, chief marketing officer for U.S. Bank. “This is more than a sponsorship—it’s a commitment to the people and passion driving the game forward. We’re confident that by showing up with purpose, we’ll deliver a meaningful impact—not just for our brand, but for the communities and people that make this sport so special.” To bring that commitment to life, U.S. Bank will activate a series of creative and purpose-driven fan experiences throughout the season:
PLL Play– Through investment in PLL Play, U.S. Bank will support grassroots development by expanding access to youth lacrosse nationwide, acknowledging research showing the strong link between participation in the sport and academic achievement, personal development and long-term wealth generation.
Champions: Power of Us– A powerful halftime storytelling series spotlighting individuals who not only overcome significant adversity but also lean on – and give back to – the teams around them. By showcasing the collective strength that emerges when neighbors, teammates and partners unite, the series underscores the bank’s campaign of the “Power of Us” and how success is rarely a solo act.
PLL Assists– U.S. Bank will support programs growing the sport in communities, recognizing that lacrosse builds not just athletes, but also futures.
Under the Helmet– An in-game feature providing access to mic’d-up players showcasing the power of teamwork through communication—values that sit at the heart of both organizations.