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TravelCenters of America installs self-service kiosks at Popeye; combining revenue-boosting order flows with labor redistribution analytics

September 22, 2025 //  by Finnovate

TravelCenters of America LLC is the largest publicly traded full-service truck stop and travel center company in the United States. The company operates full service centers, convenience stores, and restaurants under the TravelCenters of America brands TA, Petro Stopping Centers, TA Express, and GOASIS.TravelCenters of America is introducing self-service kiosks at Popeyes restaurants to enhance efficiency and customer experience. The kiosks have been installed at 45 locations and are set to expand to 66 by 2025. The initial deployments have seen an adoption rate of over 70%, with customers placing larger orders. The kiosks, developed with Tillster, are user-friendly, support multiple languages, and integrate with existing systems like My TA Rewards. The initiative reflects TravelCenters’ commitment to innovation and customer convenience.

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Category: Channels, Innovation Topics

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