Tot Squad has acquired Gugu Guru’s concierge training program, “Gugu Concierge,” giving the platform access to proprietary training content and tools designed to certify “registry consultants” and elevate the in-store and online experience for families nationwide. Tot Squad said the acquisition will support its growing partnership with Target as the two brands roll out a “first-of-its-kind” Baby Concierge program. As of August 1st, Tot Squad’s trained experts will guide Target customers online through registry creation and product recommendations, answering all of their questions about baby gear essentials and services. Also, in mid-September, 15 Target stores across Los Angeles and Minneapolis will roll out out the “Target Baby Concierge Program,” according to Tot Squad. Jen Saxton, CEO of Tot Squad said “By bringing the pioneering Gugu Concierge training into our fold, we’re able to offer a robust certification program for registry consultants, ensuring that parents get trusted advice and a stress-free registry experience.”