Young people around the world are getting rich selling secondhand and vintage goods on Depop. Good photography and consistency in brand image were two key pieces of advice they offered.
- When it comes to selling on Depop, consistency around brand image, brand message, and photography is paramount. Asal Tehrani, who runs clothing brand Susamusa on Depop, has been selling on the app the whitewashed backdrop of her photos hasn’t changed. This enables her brand image to look consistent and gives it a more professional look. And it’s paid off. Tehrani has sold nearly 30,000 vintage 90s and 2000s pieces, alongside her own original designs, since she started out.
- Campervan Vintage sells men’s streetwear clothing and good photography has been a key part of its success. Having a distinctive photographic style ultimately helps to make the brand more memorable. It’s not just the quality of the photographs that is important, it also pays to photograph clothes on the sellers themselves or a model.
- Don’t overthink it – and persevere. The benefit of Depop is that it can be done from their bedroom and it’s easy to use.
- Keep the sourcing network broad. Up until the pandemic hit, many Depop sellers would have been trawling through thrift stores looking for stock to sell. When the lockdown hit and stores closed, this became impossible and they had to be quick to find other sources.
- Be resilient when it comes to sourcing. Build up a good relationship with customers. Depop sellers have the advantage of easy and direct contact with shoppers, which gives them an opportunity to get quick feedback on what customers most like and dislike. Shoppers can like photos of products on the app, which also gives sellers an indication of what customers are best responding.