The Open Network (TON) is transforming the crypto industry by integrating blockchain technology into Telegram, the largest active social layer in crypto. With over 900 million users globally, TON is the only blockchain natively embedded into Telegram, making Web3 disappear into the UX in the best possible way. Founded in 2018, TON has experienced a parabolic adoption curve, with over 150 million accounts created and an average of 2 million daily transactions. Its unique approach involves giving users tools they already know how to use, with crypto running under the hood. The future of crypto onboarding and everyday usage will be easier, with most friction points abstracted away. TON’s native integration into Telegram’s billion-strong messenger ticks all the boxes for retail-focused blockchain adoption. Mini Apps, such as Notcoin, Hamster Kombat, and Catizen, are onboarding millions of users, many of whom don’t even realize they’ve started using blockchain infrastructure. TON’s rise coincides with a broader shift in the crypto industry, with global trust in traditional platforms eroding and attention shifting to ecosystems that offer self-custody, interoperability, and fluid UX. TON’s growth is built differently than Ethereum’s spike, as it is based on embedded habits, such as tipping, gaming, and payments, repeated millions of times within a familiar interface. Telegram is the world’s favorite blockchain-enabled app and the world’s fourth-most popular messenger app, and its blockchain powering its Mini Apps is TON. If its expansion into the US market gains traction, TON could add millions of users currently embedded in platforms like WhatsApp and Facebook. By 2027, Ethereum may still lead DeFi and Solana may dominate onchain liquidity and trading, but if TON continues its current path, it will own something else entirely: the everyday layer of the internet.