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TD Bank survey finds 70% of Americans are comfortable with AI being used for fraud detection and 64% for credit score calculations, while 43% would use AI in combination with a human advisor for financial planning

June 20, 2025 //  by Finnovate

According to a new TD Bank survey, 89% of respondents say they are comfortable using and adapting to new technology in their daily life, while about seven in ten (68%) say they are at least somewhat familiar with artificial intelligence (AI), its uses and applications in their day-to-day lives. Half (50%) of respondents trust AI to provide reliable, competent information, and 65% see its potential to expand access to financial tools, a sign that perceptions are shifting as AI tools become more familiar and visible in everyday life. The survey revealed that Americans trust AI just as much as news stations (50%) and twice as much as social media influencers (25%) to provide information that is honest, reliable and competent. However, consumers still place greater trust in friends and family (90%) and banks (83%) for accurate information. A majority of Americans are comfortable with AI being used for fraud detection (70%) and credit score calculations (64%). While fewer are ready to hand over major decisions, 44% say they are comfortable using self-serve AI enabled tools to manage investments, and 43% would use AI in combination with a human advisor for financial planning, showing significant interest in hybrid solutions. As for personal finance choices, respondents were most comfortable using AI financial tools for budgeting (60%) and automating savings goals (59%) but showed less confidence in AI handling more intricate tasks such as retirement planning (48%) and investing (44%). 51% see value in AI improving financial decision-making, indicating a path forward as comfort and awareness increase. Interestingly, 48% agree that using AI would help them avoid embarrassing discussions with bank representatives, suggesting AI can improve approachability and drive self-service functionality. As a result of banks implementing AI, many Americans expect benefits such as 24/7 banking access (48%), improved transaction efficiency (40%) and reduced costs (32%).

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