Target Corp. is bringing back a popular in-store feature for its “Back-to-School-idays” shopping event, running July 27 – Aug. 2. The discounter will once again offer personalization stations, where shoppers can customize school and dorm essentials — from backpacks and lunchboxes to towels and pillows — with embroidery, patches, pins and more. The personalization is free with purchase. The stations will be featured in nearly 500 stores, doubling the number of locations compared to last year due to its popularity and shoppers’ request for more, the retailer said. Target will also host 100 college-focused events in stores July 26, and 400 events celebrating “back-to-school style” Aug. 2-3. The in-store events will include exclusive giveaways such as shoelace kits, school-themed patches and monogrammed bath wraps. Select stores will also feature tech demos. As part of its back-to-school shopping event, Target will offer discounts of up to 30% on key school items such as select backpacks and kids’ apparel. And as previously announced, Target is holding 2024 prices on its list of 20 must-have supplies — adding up to a total of less than $20 — and last year’s top-selling $5 backpack. The retailer is also offering over 1,000 items under $5, including $0.25 crayons and glue sticks, $2 water bottles and $5 wired headphones.