Target Corp. is deploying what it calls a first-of-its-kind self-checkout solution designed for shoppers who are blind or low-vision and/or have motor disabilities. Rolling out to self-checkout stations nationwide beginning during the 2025 holiday season and continuing through early 2026, Target says the solution is part of ongoing checkout improvements. Responding to the needs of a blind user experience accessibility manager and his daughter who also has low-vision, Target developed the solution in collaboration with the manager as well as the National Federation of the Blind (NFB). The solution integrates seamlessly with Target’s existing self-checkout system and is designed to be intuitive to use independently. Features include: Braille and high-contrast button icons; A headphone jack with adjustable volume controls; Physical navigation buttons and a dedicated info key; A custom tactile controller co-developed by Target and touchscreen technology partner Elo. Customers hear every screen and payment prompt through one seamless audio stream. Target is also working with suppliers to help other retailers adopt the technology.