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Target is prioritizing offering more options in its checkout experience, on-trend affordable assortments, omnichannel discovery, enhanced supply chain and fulfillment capabilities, expanded Target Circle membership, and strategic partnerships

May 8, 2025 //  by Finnovate

Target is sharing how customers feel about the lanes, as well as how it is adapting to the ways in which its shoppers currently prefer to engage in the checkout process.   Target says the Express Self-Checkout service has created an overall faster checkout experience, with total transaction times improving by nearly 8%. Additionally, the retailer has improved its Net Promoter Score (NPS) for checkout by 5 points. At the same time, Target has opened even more traditional checkout lanes, and recently found that a greater share of guests are choosing to make their purchase through those lanes that are staffed by our team members. Adrienne Costanzo, EVP and chief stores officer said, “By giving them a few options for checking out — on their own, with a team member or even using Drive Up — we’re making their experience fast, easy and on their terms.”  Elsewhere in its business, Target shared in March that it is focusing on on-trend affordable assortments, omnichannel discovery, enhanced supply chain and fulfillment capabilities, expanded Target Circle membership, and strategic partnerships. Investments in these areas aim to accelerate Target’s strategy and drive more than $15 billion in sales growth by 2030.

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Category: Channels, Innovation Topics

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