A new survey from global insights firm Globescan revealed that 53% of Americans want companies to support DEI initiatives, while only 14% want them to oppose it. The survey found that even among Republican voters, 38% are in favor of corporate DEI initiatives, while 19% are opposed. On questions of sustainability, consumers are also in favor of companies taking progressive stances. 65% said corporations should support government action on protecting fresh water, and 52% said government action on climate change should be supported. Only 10% and 11%, respectively, said that companies should oppose these issues. Protecting democracy (48%), rights of the LGBTQ+ community (38%), and a woman’s right to choose (34%) are also issues where many consumers believe companies should speak out in support of. However, for the latter two, many believe companies should stay neutral or quiet, at 32% and 39% respectively. Overall, consumers say that CEOs specifically should be expected to speak out to defend social causes. 67% said that chief executives should speak out on the importance of DEI progress, while 71% say it is important for CEOs to address climate change. Across demographic groups, Americans feel strongly about this. Gen Z (78%) are most likely to want CEOs to defend DEI, while 56% of Baby Boomers and older agree. Nearly half (49%) of those surveyed report buying an environmentally-friendly product in the last month, compared to 43% in July 2024. Only 15% of those surveyed said they are “uninterested” in sustainable purchases. Price is the leading obstacle for those looking to buy sustainably, as 55% said they would have liked to buy an eco-friendly product, but didn’t because it was too expensive.