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Survey: Consumers are ‘shopping with intention’ ahead of new tariffs; over 70% believe tariffs will make their financial situation worse.

July 28, 2025 //  by Finnovate

With new Aug. 1 tariffs on imported goods looming, many consumers are taking actions to avoid overspending in the future. Shoppers are tightening their spending this summer in a number of ways. according to a new consumer survey from RetailMeNot. Dining out and takeout (50%), clothing and accessories (49%) and electronics (45%) are the three most popular categories for cutbacks, followed by travel (42%), groceries (29%) and home improvement (28%). Only 9% of consumers said they weren’t planning to make any cutbacks at all, meaning that over 90% are adjusting their personal finances in some way. In other findings, more than half (55%) of shoppers said they are feeling increased pressure on their household budgets. Over 70% believe tariffs will make their financial situation worse. Forty percent expect their household finances to be “slightly worse” over the next six months due to tariffs, while 31% expect it to be “much worse.” With potential price hikes looming, a majority (60%) of consumers surveyed say they’re starting holiday gift shopping early this year. Thirty-seven percent are already planning for back-to-school, 30% are thinking ahead to Thanksgiving, and 27% are prepping for Halloween. RetailMeNot says that shoppers are acting early because they don’t want to be caught off guard later by increased prices.

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