While X remains dominant in web traffic and overall reach, Threads is poised to become a formidable force in mobile social networking, driven by aggressive growth and Meta’s strategic focus on mobile-first engagement. Meanwhile, Bluesky’s rapid growth and innovative approach position it as a potential disruptor, even as it remains smaller in scale. The evolving market suggests a future where user preference, platform focus, and technological innovation will continue to reshape the social media landscape. Key statistics 2025: Threads (Meta): 115.1 million daily active users (DAU) on iOS and Android; 127.8% year-over-year growth. X: 132 million DAU on mobile; experienced a decline of 15.2% year-over-year. Bluesky: 4.1 million DAU globally, representing explosive 372.5% year-over-year growth. Bluesky has surpassed 37 million registered users worldwide. Web platform engagement: X: 145.8 million average daily web visits worldwide in June 2025; Threads: 6.9 million daily web visits globally; Bluesky: 5.3 million average daily web visits worldwide. This data suggests that while Threads is heavily mobile-focused (deliberately so, as its mobile app preceded its web platform), X maintains a dominant position in web-based engagement. Web Visits (June 2025): Bluesky: 2.4 million average daily U.S. web visits; Threads: 985,200 daily U.S. web visits; X: 33.1 million daily U.S. web visits. Mobile App Users: Threads: 15.3 million U.S. DAU on iOS and Android; X: 22.9 million U.S. DAU on mobile; Bluesky: 1.1 million U.S. mobile DAU. Threads’ meteoric year-over-year growth (127.8%) on mobile far outpaces the competition and signals a shifting dynamic in the social media landscape. Despite X’s overall larger user base, its declining growth and Threads’ rapid ascent suggest a potential overtaking in the near future, especially as Threads continues to prioritize its mobile experience. From a monetization perspective, Threads’ increasing user base heightens its potential to capture more advertising dollars, challenging X’s longstanding dominance in social media ad spend.