Startup Alta has announced an $11 million seed round led by Menlo Ventures. The product is indeed an AI stylist and personal shopper that makes outfit recommendations and lets users try on those looks with their personalized virtual avatar. Users upload their closet by either taking photos, forwarding purchase receipts, or searching what is already in the Alta database. People can also dress themselves in clothes they are looking to buy, mixing and matching with clothes already in their closet. Alta has already struck a partnership with the Council of Fashion Designers of America (CFDA) to offer Alta to its membership base. There are others playing around in the AI styling space, such as Whering and Cladwell, all trying to recreate the magic of that iconic scene in “Clueless,” where Cher plans an outfit from her closet using computer technology. Founder Jenny Wang considers herself to be part of the new wave of consumer technology, looking to make styling and shopping more effective. “There are existing players like Google Shopping and Pinterest who are also experimenting with AI,” she continued. “But the experiences that consumers will crave and use in the future will need to be built with new technical architectures and new user interfaces.”