The integration places SoFi at Work, the employee-benefits arm of the digital bank, within Paychex Flex Perks, the online benefits marketplace inside the Paychex cloud-based HR platform. Through single sign-on, workers can access lower-rate personal loans, refinance student debt, schedule a free 30-minute financial planning call, and use SoFi tools to evaluate payoff strategies. “There’s incredible alignment between what we’re both trying to accomplish,” said Kelli Keough, SoFi’s SVP, highlighting Paychex’s reach among smaller businesses that often lack robust benefit offerings. Paychex processes payroll for around 740,000 businesses, and since launching Flex Perks last year, more than 230,000 employees have purchased at least one benefit through the platform. The SoFi integration brings “enterprise-level” financial wellness tools typically inaccessible to small companies. Keough noted that SoFi’s value extends beyond discounts, emphasizing education, planning, and digital tools to help workers take control of their financial lives. Employees can explore and apply for financial products without leaving the Paychex environment, with early incentives focused on workers—such as discounts on loans and access to financial tools. Student-loan relief is expected to attract interest, but SoFi’s broader goal is addressing holistic financial needs like credit-card consolidation. The partnership also helps Paychex differentiate in the competitive payroll space by expanding beyond lifestyle perks into financial services. SoFi will track engagement metrics including employer promotion rates, employee logins, and product uptake, using the data to refine its offerings. The integration is already live, with enrollment open immediately and expected to peak during fall’s open-enrollment season. For SoFi, this move not only supports financial wellness goals but also opens the door to future banking relationships, as Keough noted: “Of course, we do hope that they will become lifelong members.”