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Snapchat launches Imagine Lens, its first open‑prompt text‑to‑image generator, letting subscribers create, edit, and share AI images from custom prompts directly in‑app

September 9, 2025 //  by Finnovate

Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator. The new “Imagine Lens” is available to Snapchat+ Platinum and Lens+ subscribers. Imagine Lens allows users to create, edit, and re-create Snaps by entering their own prompts. They can then share the image with their friends, post it to their Story, or share it outside of Snapchat. While Snapchat already has numerous generative AI Lenses, the company notes that Imagine Lens is its first open prompt image-generation Lens. Users can generate images using custom prompts. The Lens also features pre-loaded prompts that people can use. Snapchat notes that users can always tap the caption bar to edit their prompt into anything they’d like. Snapchat+ Platinum and Lens+ subscribers can find the new Lens in the front of the Lens Carousel or in the Exclusive category. After selecting the Lens, they can tap the caption to enter or edit the prompt. A Platinum subscription costs $15.99 per month, while a Lens+ subscription costs $8.99 per month.

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Category: Channels, Innovation Topics

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