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Shopify’s first-quarter revenue surges 27% aided by the rapid checkout feature, Shop Pay’s 57% YoY growth processing $22 billion in GMV and by 64% penetration for Shopify Payments

May 9, 2025 //  by Finnovate

Shopify’s first-quarter earnings results showed double-digit growth in gross merchandise volumes (GMV) and a continued movement toward streamlined checkout online and further inroads made in offline commerce. revenues were up 27% to $2.4 billion; GMV surged 22% to $74.8 billion. Offline GMV increased 23% and B2B GMV delivered triple-digit growth, up 109% from the year-ago first quarter, said President Harley Finkelstein. With a nod to the current fluid state of tariffs, Finkelstein pointed out that the company’s managed markets products give U.S. merchants “more options with our merchant of record service for collecting and remitting duties and taxes while managing other markets independently. This means if new duties are announced, most merchants can achieve compliance within hours. Later this month, we’ll introduce duty inclusive pricing, allowing merchants to set international prices that include duties in the product price. This ensures transparent pricing from the start and helps customers avoid surprise fees at checkout,” Finkelstein said. “Shopify Payments continues to be our largest product offering and a key driver. We made great progress in Q1, with payments GMV penetration hitting 64%,” Finkelstein said, as Shopify Payments expanded into new markets in Europe. Shop Pay, the rapid checkout feature, saw 57% growth year on year, processing $22 billion in GMV in the quarter. The Shop App continued its momentum in Q1, hitting over 94% year-over year growth in what Finkelstein termed “native GMV, an impressive acceleration and 84% growth last quarter.” Additionally, merchants are using Sidekick, the platform’s AI powered assistant, in increasing numbers, he said. The company expects current quarter revenues to grow in the mid 20% range year over year. As lower margin payment products are part of the mix, he said, gross dollar profit growth will come in at a rate lower than revenues; non-cash charges will also factor into margin impact.

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Category: Channels, Innovation Topics

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