Shopify, an ecommerce software provider, has seen a significant growth in its business-to-business (B2B) ecommerce segment, with the company more than doubled its B2B gross merchandise volume in Q2. The company has pushed deeper into wholesale ecommerce and signed new clients across both retail and industrial sectors. Shopify has been investing in B2B capabilities, including support for purchase orders, tiered pricing, customer-specific catalogs, and integration with ERP systems. The company is positioning itself as a single platform for both retail and wholesale operations, which is particularly attractive to large brands with hybrid models. Shopify is also investing heavily in artificial intelligence tools and infrastructure, such as a new product catalog API, Universal Cart, and Checkout Kit. The company’s total gross merchandise volume for Q2 was $88 billion, up 31% from a year ago, and revenue also grew 31% to $2.7 billion. Shopify’s enterprise segment continues to expand, attracting larger manufacturers, consumer packaged goods firms, and non-retail businesses.