Search Engine Optimization (SEO) has been the cornerstone of digital visibility for decades. Now, Generative Engine Optimization (GEO) is emerging as its essential companion. The new GEO approach is about writing content that answers real questions thoroughly. This way, AI systems can quote your expertise. With SEO, we added meta-tags that humans never notice. GEO, in terms of metadata, requires adding clear labels that tell AI exactly what each page is about. SEO success meant counting clicks from search results. GEO success means tracking how often an AI tool mentions your page or links back to your content. Digital agencies are now offering “AI Readiness” audits and GEO services to help businesses adapt. The search landscape is evolving from “find information” to “get answers.” Generative Engine Optimization simply means ensuring your business is part of those answers. By focusing on clear, helpful content with proper technical structure, you can maintain visibility regardless of how people search—whether they’re typing in a search box, asking a voice assistant, or chatting with an AI. For most businesses, the principles aren’t actually new: create valuable content that genuinely helps your audience. What’s changing is how that content gets discovered and consumed. Companies that adapt quickly will maintain their connection to customers, while those that ignore this shift are at risk of becoming increasingly difficult to find. Here are some best practices for GEO: Answer the obvious questions first; Use plain headings and short paragraphs; Add behind-the-scenes labels once; Let reputable AI bots in; Earn mentions on trustworthy sites; Keep pages fresh; Track “mention share,” not just clicks.