Sheetz, the $6.2 billion U.S. convenience store and gas station chain with more than 700 locations, is taking a bold step into digital payments. The company has launched a daily promotion offering customers 50% off purchases when they pay with Bitcoin or select cryptocurrencies. By settling transactions directly in crypto, the company says it can cut payment processing fees by up to half – a shift that could meaningfully boost margins in a competitive retail market. For consumers, the immediate reward is clear: a steep discount at checkout. For retailers, the upside includes lower transaction costs and faster settlements compared to card networks. Payments analysts believe that if Sheetz’s experiment succeeds, it could encourage other grocery and dining chains to follow suit within a few years. By tying aggressive promotions to blockchain-based payments, Sheetz is positioning itself as more than just a fuel-and-snacks stop. It’s also staking a claim as a pioneer in mainstream crypto adoption — using digital assets not only to meet future payment trends, but to improve the bottom line today.