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Service-as-software emerges as new business model, unifying data and processes into system of intelligence where agents orchestrate knowledge work and encode expertise.

October 7, 2025 //  by Finnovate

We’re on the cusp of a new software-enabled business model that will determine winners and losers in the coming decades. We call this service-as-software. We believe the enterprise interface is thinning as users increasingly “speak” to systems in natural language. This shift reframes how the digital representation of the enterprise should be built.  Our belief is the next architectural milestone is the emergence of a system of intelligence — a unified, contextual layer that interprets signals (including from business intelligence) and feeds systems of agents coordinated by agent-control frameworks. In our view, the path forward is a new full stack that favors end-to-end integration of both data and processes over the creation of new islands. As interfaces thin and language becomes the control plane, governance catalogs become the point of control, the SoI becomes the enterprise brain, and agentic systems become the execution layer.

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