Sephora is providing content creators with the chance to engage in affiliate sales on its site. The beauty giant, a subsidiary of global retail conglomerate LVMH, is rolling out My Sephora Storefront, an affiliate platform that allows U.S. influencers to build shoppable digital storefronts and share curated product recommendations with their followers. Seamlessly integrated into the Sephora e-commerce site and app, My Sephora Storefront lets content creators include shareable, shoppable links optimized for all major social platforms on their storefronts. They also obtain access to Sephora’s Beauty Insider loyalty program, as well as year-round commission opportunities and full integration with Sephora’s data analytics and performance insights. Brent Mitchell, VP of social media and influencer marketing at Sephora said “My Sephora Storefront is a pivotal next step to building an inclusive ecosystem that empowers creators to authentically connect with their audiences and also enables deeper creator relationships with our brand partners and clients that make it all possible.”