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Scrunch AI’s platform enables brands to serve compressed, structured, and machine-readable content specifically for AI crawlers and agents, thereby improving discoverability and placement without requiring a redesign of existing websites

July 25, 2025 //  by Finnovate

Scrunch AI, the company helping brands understand and improve how they appear in AI search, announced a $15 million Series A funding round led by Decibel, with participation from Mayfield, Homebrew, and other strategic investors. The company is powering the shift from traditional SEO to AI search optimization. In addition to its enterprise-grade solutions, Scrunch has also launched a dedicated offering for agencies, designed to help them guide their clients through the transition to AI search. This program provides tailored access, insights, and tools specifically built for managing multiple brands and implementing at scale. The newly raised capital will accelerate the development and deployment of the Scrunch Agent Experience Platform (AXP), a new infrastructure layer that helps brands serve optimized content directly to AI crawlers and agents. Traditional websites designed for human browsers are often inefficient and ineffective for AI. AXP enables brands to maintain their existing websites for users while delivering compressed, structured, and machine-readable content specifically for AI engines, thereby improving discoverability and placement without requiring a redesign. AXP is currently in pilot with enterprise customers and will be rolled out more broadly in the months ahead.

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Category: Channels, Innovation Topics

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