Scalenut, an AI-powered SEO and content marketing platform, announced the launch of two powerful new tools: GEO Watchtower and Social Upreach, to help marketers stay visible, relevant, and cited across AI-driven search ecosystems. Scalenut’s latest release tackles three urgent challenges for marketing teams in the age of AI search. First, it helps brands track how and where they show up in AI-generated content. Second, it supports authority-building by making it easier to earn citations that matter to both Google and generative engines. Third, it improves engagement by tapping into high-signal conversations on platforms like Reddit — a key source of data for large language models. Instead of juggling multiple tools, teams can now manage AI visibility, content strategy, and user-generated content from a single platform.The new tools are designed specifically for AI-first search environments: GEO Watchtower: Tracks how often and where a brand is cited in AI-generated answers across AI platforms with GEO Watchtower. It provides visibility into citation trends, topic coverage, and competitor benchmarking. These are insights that traditional SEO dashboards don’t offer. Social Upreach: Reddit and other open platforms feed directly into large language model training data. Social Upreach helps brands identify high-signal conversations and engage in them strategically, improving their presence in both social spaces and AI-generated outputs. These tools work together to give marketers the visibility, control, and strategic direction they need in a fast-changing AI search landscape. They help bridge the gap between traditional SEO and the new era of generative discovery.