Mastercard teamed with Sam’s Club to power the retailer’s Cash Bonus Offers program. The collaboration employs Mastercard’s personalization technology to help Walmart-owned Sam’s Club better communicate appropriate rewards offers to its members. Marie Elizabeth Aloisi, executive vice president for U.S. market development at Mastercard, said ”With our advanced personalization technology, businesses can boost retention and revenue, while consumers get more value, more efficiently than ever.” Barb Berg, vice president of membership Sam’s Club, the program is “a perfect example of how we can expand our data-driven consumer engagement to provide relevant and valuable offers that benefit our members.” The partnership is happening as retailers embrace the power of personalization, as Narvar Chief Technology Officer Ram Ravichandran said. Consumers expect sophistication in their retail experiences, from intuitive chatbots to smart product recommendations to seamless support, Ravichandran said. By providing relevant content, tailored promotions and timely support, businesses can deepen customer trust while building a foundation for sustainable growth.