Sam’s Club is releasing a solution called Omni-Impact, an AI-based tool for Sam’s Club Member Access Platform (MAP) retail media network to track ad performance. Omni‑Impact uses deterministic data from the Sam’s Club closed-loop ecosystem to let advertisers see what is driving incremental sales across all MAP on-site and off-site channels and over time. It also offers a 12-month longitudinal view of campaign performance across MAP channels. To help ensure consistency, Omni‑Impact applies a single, unified methodology across all MAP ad solutions. As a result, participating brands can use standardized metrics to compare performance across tactics. Omni‑Impact also simulates media mix strategies and delivers predictive budget guidance tailored to each advertiser’s historical performance and category dynamics. Omni‑Impact surfaces performance trends across a wide range of audience segments, such as age, household size or membership tiers. The retailer also recently began using first-party data to create personalized experiences through an offering called MAP’s Omni Experiences. This offering combines digital performance tactics like search and display with immersive experiences in and around media activations via channel, including online and in-store. These experiences can promote large-scale seasonal events, such as back-to-school, as well as smaller brand-led localized events.