Salesforce is making a big bid to become a much larger player in the enterprise space, announcing an $8B acquisition of Informatica. The move will bring together two large, established enterprise software providers with decades of real-world experience. By acquiring Informatica, Salesforce aims to enhance its trusted data foundation for deploying agentic AI. The combination will create a unified architecture enabling AI agents to operate safely, responsibly and at scale across enterprises by integrating: Informatica’s rich data catalog, integration, governance, quality, privacy and Master Data Management (MDM) capabilities; Salesforce’s platform includes Data Cloud, Agentforce, Tableau, MuleSoft and Customer 360. According to Forrester Analyst Noel Yuhanna, Salesforce’s acquisition of Informatica fills a gap in its data management capabilities. “The acquisition markedly elevates Salesforce’s position across all critical dimensions of modern data management, including data integration, ingestion, pipelines, master data management (MDM), metadata management, transformation, preparation, quality and governance in the cloud,” Yuhanna told VentureBeat. “These capabilities are no longer optional—they are foundational for building an AI-ready enterprise, especially as the industry accelerates toward agentic AI.” To fully realize AI’s promise, Yuhanna said that vendor solutions must tightly integrate data and AI as two sides of the same coin. In his view, this acquisition strengthens Salesforce’s ability to do just that, laying the groundwork for next-generation data that can power intelligent, autonomous and personalized experiences at scale to support AI use cases. Yuhanna sees the acquisition as a major advancement for Salesforce customers. He noted that Salesforce customers will be able to seamlessly access and leverage all types of customer data, whether housed within Salesforce or external systems, all in real time. It represents a unified customer data fabric that can deliver actionable insights across every channel and touchpoint. “Critically, it accelerates Salesforce’s ability to deploy agentic AI, enabling low-code, low-maintenance AI solutions that reduce complexity and dramatically shorten time to value,” Yuhanna said. “With a fully integrated data management foundation, Salesforce customers can expect faster, more innovative, and more personalized customer experiences at scale.” The opportunity is equally appealing for Informatica customers. In Yuhanna’s view, this acquisition unlocks a faster path to agentic AI workloads, backed by the reach and power of the Salesforce ecosystem. As data management evolves, intelligent agents will automate core functions, turning traditionally time-consuming processes like data ingestion, integration, and pipeline orchestration into self-operating data workflows. Tasks that once took days or weeks will be executed with zero to little human intervention. “With a unified data, AI, and analytics platform, Informatica customers will benefit from accelerated innovation, greater operational agility, and significantly enhanced returns on their data investments,” he said.