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Salesforce new pricing model gives companies a more attractive way to pay for non-conversational and internal uses of the AI agents by charging them about 10 cents per “action”, offering greater flexibility to shift spending between human and digital labor

May 19, 2025 //  by Finnovate

Salesforce is unveiling a new pricing model for its AI products and letting customers reallocate spending from traditional software subscriptions to the artificial intelligence tools. Clients will pay about 10 cents per “action” when using some Salesforce AI agents, which are tools designed to complete work without the need for supervision from an employee, Salesforce plans to announce Thursday. The new pricing structure is meant to give companies a more attractive way to pay for non-conversational and internal uses of the AI agents such as scanning through old emails to find potential sales targets, according to Bill Patterson, an executive vice president at the company. Salesforce will also begin to let customers shift contracted spending from per-user application subscriptions to its AI agent offerings. This will help give the companies greater flexibility to shift spending between workers and AI agents, Patterson said. “For companies who are looking at the future of their workforce — whether it scales up or scales down — what the flex agreement gives us is this ability to move spending between human labor and digital labor,” Patterson said.

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Category: Networks Processors & PSPs, Innovation Topics

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