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Runa Shop enables launching a fully-branded, modern gift card marketplace built to scale—no coding required with mobile-optimized storefronts for easy, on-the-go purchases

July 14, 2025 //  by Finnovate

Runa has unveiled Runa Shop, a white-label commerce solution that makes launching gift card marketplaces fast and simple. In only 24 hours, businesses can leverage Runa Shop to launch a fully-branded, modern gift card marketplace built to scale—no coding required. Featuring more than 5,000 popular merchant options, Runa Shop offers multiple use cases spanning from building customer and employee engagement to boosting sales and revenue. For incentive, rewards and cashback programs building or refreshing their storefronts, Runa Shop drives conversions with real-time cashback and intelligent marketing capabilities. Businesses can also tap Runa Shop to transform and strengthen employee relationships through rewards that resonate and increase engagement. Runa Shop also creates a direct revenue stream for brands selling their own gift cards. Additional key features made possible through Runa Shop include: Mobile-optimized storefronts for easy, on-the-go purchases. Customers can shop anytime, anywhere, with zero friction. Purchases may include multiple cards and denominations in a single, smooth transaction. Hassle-free payments. Runa Shop offers this seamless checkout on a global scale via payment options such as credit, debit, PayPal, Apple Pay and Google Pay. Currency support is available in USD, GBP, EUR, CAD, and more. Personalized and expansive shopping experiences. Runa Shop puts the right gift in the right hands through intelligent, cart suggestions that inspire last minute add-ons. These tailored add-on suggestions turn passive browsing into action—driving basket value and higher revenue. Customizable product categories make it easy for each user to explore, discover and purchase gift cards that matter to them. Promotions that perform. Through data-informed retargeting at checkout, Runa Shop intelligently predicts customer behavior to boost conversions through targeted marketing campaigns. With access to real-time performance insights, businesses can ensure marketplaces are optimized and competitive.

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Category: Networks Processors & PSPs, Innovation Topics

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