Rocket Pro unveiled a slate of broker-focused initiatives affirming its commitment to the broker channel. The announcements involve a set of 10 partner promises, a new manifesto video and several technology rollouts. Rocket Companies CEO Varun Krishna and Sogorka introduced the launch of BrokerNearMe.com, a consumer-facing site that connects borrowers with local brokers based on their specific needs and geographic location. In tandem with BrokerNearMe and building upon the company’s theme of streamlining the loan process, Rocket Pro introduced Rocket Pro Assist. The AI-driven support tool integrates with Pathfinder, live chat and Rocket Connect to deliver instant answers on loan guidelines, status and conditions, while connecting users to live support when needed. Also the technology front, Rocket Pro rolled out Rocket Pro Navigate, an AI platform dubbed its “ChatGPT built exclusively for loan officers” that provides sales coaching, lead discovery, document analysis and client communications to help move deals forward more efficiently. The platform has four built-in key apps: Sales Coach (roleplay and coaching), Lead Scanner (lead discovery), Document Analyzer (evaluates documents like paystubs, tax returns, even competitor loan estimates) and Client Notes (track client conversations and prepare for upcoming sales calls). On stage, SVP of Engineering Matthew Baldwin added that users can customize and create apps within the platform in addition to the core four applications. Rocket Pro also debuted Navigate’s Lead Scanner app, which Randolph says was built by loan officers. Lead Scanner allows loan officers to upload client lists via spreadsheets/CSV and have their data analyzed to prep for outreach.