Revup, formerly known as Macropay Payment Orchestrator, has officially launched as a revenue optimization orchestrator helping merchants worldwide turn payment challenges into growth. Revup offers token ownership, adaptive routing, and compliance-first features proven to recover up to 25% of failed transactions. With PCI DSS certification, chargeback management, and smart orchestration, Revup enables businesses to scale securely while maximizing revenue. Smart Payment Orchestration for Revenue Optimization: Strengthening compliance and control: PCI DSS certification and full token ownership reduce regulatory risk, eliminate PSP lock-in, and cut third-party dependence. Protecting revenue at every stage: An in-house chargeback management tool and dedicated fraud expertise give merchants faster dispute resolution and greater confidence at scale. Enabling business agility: A flexible subscription module with real-time modification options ensures merchants can adapt quickly to evolving needs. What Sets Revup Apart: Key differentiators include: Smart orchestration with adaptive routing and retries; Full token ownership, avoiding PSP lock-in; Ecosystem building for stronger partnerships; Regulatory rigor for reduced risk at scale; Revenue-first features to maximize recovery; and Unified data and insights for better decision-making.