Kurt Geiger is now live on the NewStore Omnichannel unified commerce platform across more than 70 owned stores, outlets, and airport locations in the U.S. and U.K. The rollout spans the Kurt Geiger and Carvela brands brands, replacing three legacy in-store systems with an upgraded, mobile-based solution. Store associates now have the ability to complete transactions and deliver seamless omnichannel services including endless aisle, ship-to-store, and buy online pickup in-store and buy online return in-store, using an iPhone or iPad. Gareth Rees-John, chief digital officer at Kurt Geiger. “With NewStore, we’ve moved to a more agile, digitally native point-of-sale that allows us to innovate faster, empower our store teams, and stay ahead of the latest industry trends.” The implementation also supports Kurt Geiger’s growing footprint in the U.S. Kurt Geiger has now opened multiple brick-and-mortar locations, all of which have operated on the NewStore platform from the time they opened. “With multiple brands and store formats across two regions, Kurt Geiger’s rollout is a great example of how the NewStore platform makes it simple for retailers to scale their business globally while maintaining a consistent brand experience,” said Michael DeSimone, CEO at NewStore. “By consolidating systems and standardizing operations, they now have the agility to grow faster, adapt quicker, and serve customers more consistently no matter where they shop.” As part of the next launch phase, Kurt Geiger will extend the NewStore platform to its two concession stores within Harrods and Selfridges locations in London.