In the competitive clothing rental and subscription market, success is tied to providing a seamless experience for customers, from purchase to returns. The maturing subscription market is leading to limited new subscriber growth, signaling a need to pivot from mass acquisition strategies to more targeted ones, including enhancing subscriber experience and cementing customer loyalty. Fashion subscription rental service Nuuly has expanded its partnership with Recurly to deliver this seamless experience. Nuuly first partnered with Recurly in 2019 to manage recurring billing and build a frictionless user experience. The platform handles everything from billing and payments to subscriber retention and real-time insight, allowing brands to focus on scaling their business and building lasting relationships with subscribers. Recurly allows brands to proactively analyze and monitor all aspects of the subscriber lifecycle, including churn management, revenue performance, product optimization, and more, to discover opportunities for proactively engaging users. Nuuly’s primary goals have been to transform from a subscription service into a lifestyle for customers looking for a sustainable, convenient way to shop pre-loved fashion. With Recurly’s technology, Nuuly has launched features like ‘check my return’ and ‘The Thrift Shop’, which eliminate delays in ordering new fashion as soon as returned items are in process. The return on the latest technology investments is strong, with Nuuly achieving over 50% year-over-year growth with the customer-first experience now in play. Customer loyalty and delivering a personalized experience are at the heart of what Nuuly does, describing these strategies as “absolutely essential” to creating real and meaningful value for customers.