Quick commerce (q-commerce) has become the new benchmark for convenience in retail, offering delivery times as little as 15 minutes from mouse-click to doorstep. Venture capitalists have invested in q-commerce startups, with concerns about its sustainability and how omnichannel retailers can compete. Uber recently announced a major partnership with Sephora, making the beauty retailer the first prestige brand to launch on the Uber Eats platform across the US and Canada. Customers can now shop Sephora’s full assortment of beauty, skincare, fragrance, haircare, and wellness products directly through the Uber Eats app. Uber has committed to instore price parity, ensuring no mark-ups for customers. The future of q-commerce may see Uber breaking ground into super app territory, similar to Sephora’s existing partnership with Instacart. The future of q-commerce may involve a combination of in-store and online delivery services. Super apps, such as WeChat, are increasingly important in China, where smartphones are the norm. These apps offer a range of features, including messaging, video, and storefronts, and can be used for outbound marketing. The rise of WeChat is linked to the QR code, which has become the magic sauce of mobile commerce in China. QR codes perform various functions within the app, including payments and links to brand accounts. Rappi, a Latin American super app, offers meals, groceries, pharmacy essentials, pet supplies, and gifts. It also offers turbo delivery, financial services, and travel services. Mercado Libre, a Latin American super app, offers various e-commerce, payment, and logistics services. Noon, the leading e-commerce platform in Saudi Arabia, the UAE, and Egypt, offers shopping, delivery, fashion, food, and payments across the Middle East. Grab App, operating in Southeast Asia, offers ride-hailing, food delivery, grocery delivery, package delivery, and financial services. Retail media is a central pillar in the growth strategy of super apps, as every app screen serves as a digital shelf for brands to place ads, promos, or featured products. Super apps own the user’s attention and transactions, holding rich first-party data that powers precision targeting, measurement, and real-time marketing.