Qualified.com Inc. unveiled new capabilities for its AI sales development representative that evolve it into a sales “superagent.” The new features enable it to conduct face-to-face conversations via a digital human avatar and carry context over between website interactions and email responses. The company said the update expands the agent’s scope to cover every stage of the lead nurturing process from qualifying inbound leads to managing prospects across the sales funnel. Chief Marketing Officer Maura Rivera described the highlight of the new feature set as the video avatar called “Piper” that “looks like a human and sounds like a human.” The AI agent is now also able to engage prospects earlier in the sales cycle than previous versions, which were oriented mostly toward likely buyers. Piper’s avatar is based on a Qualified staffer named Blake, who was the company’s highest-performing sales representative. Qualified recorded Blake in a studio and trained the underlying generative AI model on an assortment of sales material and best practices. Customers can use Qualified’s default personas or create their own with a studio session and retrieval augmented generation training. The service currently integrates directly only with Salesforce Inc.’s customer relationship management system but has more than 30 connections to go-to-market systems and email-engagement tools such as those from Outreach Corp. and Salesloft Inc. Qualified combines OpenAI’s commercial large-language-model inputs with its own training, orchestration and integrations. Customers can customize the agent with their collateral, website content, case studies and guardrails so it hews to approved messaging and avoids topics such as pricing unless configured otherwise.